"I don't think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are," said Gates. "And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say?" He continued, "Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to it." -Bill Gates
OH SNAP APPLE!
He speaks the truth though. I don't understand how calling PC users idiots and comparing them to midlife crisising "dullars" would make people want to switch. Time for a new marketing tactic. Yes OS X is pretty good, but it's not half the things they claim. It's all about what you use your system for.