Lets analyze this with the awesome power of analogy. If the video game industry was Disneyland, Microsoft and its lounge would be the “It’s a Small World” ride. Meticulously engineered and expensive, but ultimately there is very little to do and you leave the premises feeling deflated and filled with the desire to indiscriminately kill gnomes. Carrying the analogy further, Sony with its PS3 is Space Mountain — everyone is in the dark and you haven’t got a clue what’s going on, but it’s ex-citing and even makes you pee a little. Nintendo then, is that old bouncy castle on the outskirts of Disneyland, run by a single old man who bought it on eBay and is charging $1 for 10 minutes. The old man hammers a crude “Open 4 bizness” sign into the ground, upon which a stampede of 500,000 children crash their way onto the bouncy castle and have the best time in the whole world, incidentally allowing the old man to do a healthy side-business in bouncy castle-themed merchandise.